Privacy Policy for Freshly App
Effective Date: June 19, 2025
Last updated: June 19, 2025
Welcoming users to the Freshly App, designed to scan kitchen products for tracking expiry dates, savings, and waste reduction. This Privacy Policy outlines how we collect, use, protect, and share your personal information, ensuring compliance with the Florida Digital Bill of Rights (FDBR), effective July 1, 2024, and the Florida Information Protection Act (FIPA) of 2014. Our commitment is to safeguard your privacy while enhancing your experience.
1. Definitions
To ensure clarity, we define the following key terms used in this Privacy Policy:
Account means your unique access point to our Service, created through registration.
Application refers to Freshly, the software we created to provide our food management service, including scanning kitchen products for expiry dates, savings, and waste reduction.
Personal Data is any information relating to an identifiable individual.
Service refers to the Freshly Application and all its features.
Service Provider means any third party that processes data on behalf of Freshly.
Usage Data is automatically collected data generated by your use of the Service.
2. Information We Collect
We collect several types of information for various purposes to support our app’s functionality:
2.1 Personal Data
During Freshly registration and use, we may collect personally identifiable information, which may include:
- Email address
- First and last name
- Phone number (optional)
- Username and password
- Usage Data
2.2 Usage Data
We automatically collect Usage Data when you access Freshly, including:
- Device information (type, ID, operating system)
- IP address and browsing activity
- Time and date of your Service usage
- Application features used and actions performed (e.g., product scans)
2.3 Product Scanning Data
We collect images and metadata from scanned kitchen products (e.g., expiry dates, product types) processed via computer vision technology to track expiration, calculate savings, and monitor waste reduction. This data is stored locally where possible and only transmitted with your consent.
2.4 Location Data
With your consent, we may collect and process real-time location information from your device to enhance location-based services. You can enable or disable location services through your device settings, per Florida Digital Bill of Rights (FDBR) requirements.
3. Use of Your Personal Data
Freshly may use your Personal Data for the following purposes:
- Service Provision: To provide, maintain, and improve features like expiry tracking, savings insights, and waste reduction tools.
- Account Management: To create and manage your personal account and preferences.
- Communication: To contact you with updates, security notifications, or beta program opportunities, with an opt-out option.
- Improvement: To analyze usage patterns and enhance app performance, using aggregated, anonymized data.
- Security: To detect, prevent, and address technical issues and potential fraud.
- Legal Compliance: To comply with Florida laws, including FDBR and the Florida Information Protection Act (FIPA) of 2014.
4. Data Sharing and Disclosure
We may share your personal information in the following situations, ensuring compliance with Florida regulations:
- With Service Providers: Shared with trusted third parties (e.g., cloud storage) under strict confidentiality agreements, adhering to FDBR data protection standards.
- For Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as a business asset.
- With Affiliates: Shared with our affiliates, bound by this Privacy Policy.
- With Your Consent: Disclosed for other purposes only with your explicit opt-in, as required by FDBR.
- Legal Requirements: Disclosed when required by law (e.g., subpoena), respecting FDBR exemptions for legal investigations.
We do not sell personal data unless you opt-in, with clear notice provided.
5. Data Security
The security of your data is paramount. While we use commercially acceptable means to protect your Personal Data, no method is 100% secure. Data transmission is at your own risk.
- Encryption of sensitive data, including scanned product images.
- Regular security assessments, as mandated by FDBR.
- Access controls and authentication for authorized personnel only.
- Secure data storage practices.
In case of a breach affecting over 500 users, notification will occur within 30 days per FIPA, with reports to consumer credit agencies if exceeding 1,000 users.
6. Your Data Protection Rights
Under Florida law (FDBR and FIPA), you have rights regarding your personal data:
- Right to Access: Request details of your data within 45 days (extendable by 15 days if complex).
- Right to Rectification: Update inaccurate data via self-service tools.
- Right to Erasure: Request data deletion under certain conditions.
- Right to Restrict Processing: Limit data processing under specific circumstances.
- Right to Object to Processing: Object to data use under certain conditions.
- Right to Data Portability: Request data transfer to another organization or yourself under certain conditions.
- Right to Appeal: Challenge denial of requests, with a response within 60 days.
Exercise these rights by contacting us at privacy@freshlyapp.com.
7. Children's Privacy
Our Service is not intended for users under 13. We do not knowingly collect data from children under 13. If you are a parent or guardian and believe your child has provided information, contact us at privacy@freshlyapp.com, and we will delete it promptly, per FDBR child privacy provisions.
8. Changes to This Privacy Policy
We may update this policy as needed. Changes will be posted on this page with the updated "Last updated" date. Notifications will be sent via the app or email. Continued use after updates signifies acceptance. Review periodically for changes.
9. Contact Us
For questions or concerns, reach us at:
- Email: privacy@freshlyapp.com
The Florida Department of Legal Affairs enforces this policy, with a 45-day cure period for violations.